Juice is an independent, strategic insights consultancy based in Auckland, New Zealand. In a world rich in data, we are here to unlock the juice.

Jude Rutherford founded Juice in 2015. Her goal is to work alongside clients to help ensure the people they serve are at the heart of their strategy. She has over 20 years experience in research, consumer behaviour and marketing. In that time, she has set up and consequently sold one of Australia’s most respected research agencies. She believes great research provides fresh insight for thinking differently. Research is not a silver bullet.

We help clients be more successful.

Juice is a Purposeful brand.
About distilling data to get to the good stuff.
The three dots mean “therefore”. An insight is only useful if it inspires action and leads to better business decisions.

Qualitative expertise plays a big role in our tool box. We have extended our playground to include Human Centred Design approaches, as well as foundation deep dive qual. We're in person and online. We like to mix things up using quantitative and secondary data.


Our goal is to enable ownership of insights within client businesses so that decisions are made that benefit customers and clients alike.

The are no hard and fast rules, but there are principles that flow through our work

Collaboration with everyone
Iterative ... test and learn
Have a go ... work it out
Nimble ... driving energy forward
Care ... great work matters


Juice works best as a business partner; an extension of the team. We work on projects, consult and coach. Whatever the business needs to move forward and understand how to better deliver to the needs of its customers.


“I have had the pleasure of working with Jude for a few years during her time at Jigsaw Research. Under her leadership, Jigsaw consistently amazed me with their ability to innovate in their research to get the very best output possible.

In my opinion, Jude’s individual creativity, combined with an infectious curiosity and professionalism sees her as an invaluable partner for any business looking to generate a deep understanding of customers and prospects and actionable insight to tackle any business problem or opportunity.”

Edward Rutherfordᅠ
Head of Customer Strategy (Consumer)
National Bank Australia

“I have worked with Jude in my capacity as Head of Insights at Nestlé Oceania for the last 5 years. I have always found Jude to
be an excellent strategic and commercially savvy thinker. She is very passionate about what she does and ensuring that her clients get the best. Whilst I was disappointed that she left the shores of Australia, I was very happy to hear that she is setting up shop
in New Zealand… those lucky Kiwi’s.

I would have no hesitation in recommending Jude unless your business competes against mine… in that case stay away!”

Joanna Derry

Head of Insights and Planning
Nestle Australia

“It was an absolute pleasure working for Jude at Jigsaw. What sets her apart is her genuine passion for what she does and her naturally caring nature in everything she does. Even though I no longer work directly with Jude, she still looks out for me in my development (both personal and professional).

This care is also evident in her work. She takes time to truly understand her clients’ business, form deep collaborative partnerships with them and deliver work which is head and shoulders above her competitors.”

Karen Sheppard

ANZ Insights Manager


Words from people we’ve
worked with.



For more information please
get in touch:

+64 224 257 606


10 Waitoa Street

Parnell, Auckland

New Zealand 1052

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